Alex Martin is a Business Analyst and a leading authority on Sheetcast, with a background in finance cultivated at Goldman Sachs and analytical skills refined at Wilson Towers Watson. Alex holds degrees in Economics and Computer Science, combining a deep understanding of financial principles and technical proficiency. With his big passion for Excel, in Sheetcast Alex specializes in empowering people to transform their spreadsheets into dynamic web apps.

The topic of his presentation is:  Custom Actions, The New Formula Frontier - how to build advanced custom workflows using Excel formulas and automation.